About

Joyeux | French (fra) // happy.

Joyeux isn’t exactly new. Originally founded in 2019, she’s had a journey of staggered love, lost time and a few different chapters before finding her way back to us.

I started by thinking about the pieces I actually wanted to wear. The classics I always come back to, but with something a little unexpected. Clothes that feel just as good thrown over swimmers as they do heading out for dinner. Pieces for long days, late nights, holidays, home and wherever else you might end up.

And, as it turns out, I fell a little bit in love with her.

Based on the Sunshine Coast and inspired by places near and far, Joyeux is our take on an elevated coastal wardrobe — timeless, effortless and never too serious. Classic womenswear with a modern point of difference, designed to move from day to night, now to then, and be worn wherever life takes you.

We produce thoughtfully in small runs with ethical manufacturing partners, creating pieces we hope you’ll reach for often and love for a long time.

Joyeux is our naughty second child — playful, a little unexpected and very loved. This is her next chapter, and I’m so excited to finally share it with you.

xx Penny

Currently available exclusively at Alterior Motif and Cloth & Hide.